The stats are out: more than 80% of have given up on our new years resolutions by the end of February. It makes sense – we have been told that it takes 21 days to form a habit. However, evidence suggests that establishing ‘bigger’ more complex habits take much moreContinue Reading
Thanks to Jerome at Coglode, I discovered the name for my natural response to the Christmas online retail experience – reactance. This happens when something or one appears to try and force us to make a choice, triggering an angry reaction or rebellion. In advertising it happens in two scenarios:Continue Reading
Inspired by Marie Kondo’s Spark Joy, my wife and I took on the challenge of decluttering the house. The impact of doing so was incredible – so much time saved looking for things! I realised that up until then, I had spent countless days (mornings before work, usually) rummaging forContinue Reading
This Christmas I’m giving myself an unusual gift: a screen free holiday season. It may seem hypocritical as a strategist with an interest in makes people behave in different ways to take a sudden interest in screen dodging, but hear me out: Oh no! Not another digital detox post! I’veContinue Reading